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005 20250312110729.0
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007 ta
008 191224t20142014caua b 001 0 eng d
010 _a 2013950149
015 _aGBB402721
_2bnb
016 7 _a016597497
_2Uk
020 _a9781446274958 (pbk)
020 _a1446274942 (hbk)
020 _a1446274950 (pbk)
020 _a9781446274958 (pbk)
035 _a(OCoLC)ocn868080616
040 _aUKMGB
_beng
_cUKMGB
_erda
_dOCLCO
_dCDX
_dYDXCP
_dZ5U
_dOCLCF
_dMUU
_dRRP
_dZWZ
_dCHVBK
_dDLC
042 _alccopycat
050 0 0 _aHD30.3
_b.C667 2014
082 0 4 _a658.45
_223
100 1 _aCornelissen, Joep,
_eauthor.
245 1 0 _aCorporate communication :
_h[manuscript] :
_ba guide to theory & practice /
_cby Joep Cornelissen.
250 _a4th edition.
260 _aLos Angeles : :
_bSAGE,,
_cc2014..
264 1 _aLos Angeles :
_bSAGE,
_c[2014]
264 4 _c♭2014
300 _axxi, 294 pages :
_billustrations ;
_c25 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
500 _aPrevious edition: 2011.
504 _aIncludes bibliographical references and index.
505 0 _aPart I: Introduction -- Chapter 1: Defining Corporate Communication -- Chapter 2: Corporate Communication in Contemporary Organizations -- Part II: Conceptual Foundations -- Chapter 3: Stakeholder Management and Communication -- Chapter 4: Corporate Identity, Branding and Corporate Reputation -- Part III: Corporate Communication in Practice -- Chapter 5: Communication Strategy -- Chapter 6: Strategic Planning and Campaign Management -- Chapter 7: Research and Measurement -- Part IV: Specialist Areas in Corporate Communications -- Chapter 8: Media Relations -- Chapter 9: Employee Communication -- Chapter 10: Issues Management -- Chapter 11: Crisis Communication -- Part V: New Developments in Corporate Communication -- Chapter 12: Leadership and Change Communication -- Chapter 13: Corporate Social Responsibility (CSR) and Community Relations -- Chapter 14: Social Media and Corporate Communication.
650 0 _aCommunication in management.
650 0 _aBusiness communication.
650 7 _aBusiness communication..
_2fast
_0(OCoLC)fst00842419
650 7 _aCommunication in management..
_2fast
_0(OCoLC)fst00870174
650 7 _aCorporate Communication..
_2gnd
_0(DE-588)4313131-1
650 7 _aUnternehmen..
_2gnd
_0(DE-588)4061963-1
650 7 _aKommunikation..
_2gnd
_0(DE-588)4031883-7
650 7 _aCommunication en gestion.
_2ram
650 7 _aCommunication dans les organisations.
_2ram
906 _a7
_bcbc
_ccopycat
_d2
_encip
_f20
_gy-gencatlg
925 0 _aacquire
_b1 shelf copy
_xSel/ddw, 2015-12-11
942 _cBK
961 w l _t12
963 _aChristopher Kingston; phone: (44) 20 7324 8769; email: christopher.kingston@sagepub.co.uk; bc: colette.wilson@sagepub.co.uk
999 _c11062
_d11062