The politics of sacred rhetoric : absolutist appeals and political persuasion - Marietta, Morgan (Waco, Tex. : Baylor University Press, 2012)
Sacred rhetoric in American politics -- Values and value conflict, sacred values, and sacred rhetoric -- The reasoning effect: sacred rhetoric and deliberation -- The activation effect: sacred rhetoric and participation -- "From my cold, dead hands": sacred rhetoric and social movements -- The absolutist advantage: sacred rhetoric in the Bush era -- Sacred rhetoric from Carter to Clinton: the 1976-1996 presidential debates -- Sacred rhetoric, the 2008 campaigns, and the Democratic Party -- Conclusion: "a cure for thought and the diseases it breeds"
Includes bibliographical references and index.
Keywords: Religion and politics -- United States; Ethical absolutism -- Political aspects -- United States; Rhetoric -- Political aspects -- United States; Rhetoric -- Religious aspects