Smith, Ronald D. 1948-2020 creator text bibliography nyu New York London Routledge/Taylor and Francis Group 2009 3rd ed. monographic eng

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xix, 436 p. : ill. ; 24 cm. Phase one: formative research -- Step 1, analyzing the situation -- Step 2, analyzing the organization -- Step 3, analyzing the publics -- Phase two: strategy -- Step 4, establishing goals and objectives -- Step 5, formulating action and response strategies -- Step 6, developing the message strategy -- Phase three: tactics -- Step 7, selecting communication tactics -- Step 8, implementing the strategic plan -- Phase four: evaluative research -- Step 9, evaluating the strategic plan -- Appendices. Ronald D. Smith. Includes bibliographical references (p. [414]-421) and index. Public relations Strategic planning HM1221 .S77 2009 659.2 Smi 2009 9780415994224 (paperback) 0415994225 2008030593 http://www.loc.gov/catdir/toc/ecip0823/2008030593.html http://www.loc.gov/catdir/toc/ecip0823/2008030593.html DLC 080714 20250703152437.0 15365549