02350cam a2200445 a 4500 16064798 OSt 20250703142335.0 100122s2010 enka b 001 0 eng 2010002761 GBB055753 bnb 015541160 Uk 9780749460778 (pbk) 9780749461102 e-bk 16064798 (OCoLC)502158745 DLC DLC YDX YDXCP CDX ZPX NLE UKM DLC HD30.28 .W665 2010 658.4012 Woo 2010 22 Wootton, Simon. Strategic thinking : a nine step approach to strategy and leadership for managers and marketers / Simon Wootton & Terry Horne. 3rd ed. London ; Philadelphia : Kogan Page Limited, 2010. ix, 150 p. : ill. ; 24 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. Strategic leadership and conversational style -- Strategic leadership--brain-based strategic communication -- Strategic leadership--the thinking skills required -- Case study: marketing leadership and management action -- Step 1. Gather strategic intelligence -- Step 2. Assess strategic capability -- Step 3. Create strategic knowledge -- Step 4. Make strategic predictions -- Step 5. Develop strategic vision -- Step 6. Create strategic options -- Step 7. Take strategic decisions -- Step 8. Create and communicate market-led strategy -- Step 9. Plan and manage projects to implement change -- Next steps. Strategic planning. Horne, Terry. Wootton, Simon. Strategic planning. Contributor biographical information http://www.loc.gov/catdir/enhancements/fy1110/2010002761-b.html Publisher description http://www.loc.gov/catdir/enhancements/fy1110/2010002761-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy1110/2010002761-t.html 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK 0 21019 21019 0 0 ddc 0 0 EGSTL EGSTL 2025-07-03 purchase Amazon (UK) 0 658.4012 Woo 2010 10773 2025-07-03 14:23:56 2025-07-03 BK