Strategic thinking : a nine step approach to strategy and leadership for managers and marketers - Wootton, Simon; Horne, Terry; Wootton, Simon (London ; Philadelphia : Kogan Page Limited, 2010)
Strategic leadership and conversational style -- Strategic leadership--brain-based strategic communication -- Strategic leadership--the thinking skills required -- Case study: marketing leadership and management action -- Step 1. Gather strategic intelligence -- Step 2. Assess strategic capability -- Step 3. Create strategic knowledge -- Step 4. Make strategic predictions -- Step 5. Develop strategic vision -- Step 6. Create strategic options -- Step 7. Take strategic decisions -- Step 8. Create and communicate market-led strategy -- Step 9. Plan and manage projects to implement change -- Next steps.
Includes bibliographical references and index.
Keywords: Strategic planning