build trust today or lose your market tomorrow Golin, Al 1929- creator text nyu New York American Management Association c2004 2004 monographic eng

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viii, 248 p. : ; 24 cm. Trust trends -- More than a nice-sounding word -- The damage done -- Fix it before it breaks -- If you can't do it, please say so -- The human touch -- Humility -- Speed, truth, and other good ways to respond to bad times -- Tough trust decisions -- The media -- Great acts of trust -- Acts of distrust -- The ten commandments of organizational trust. Al Golin. Includes index. Business ethics Trust Reliability HF5387 .G65 2004 174/.4 0814472087 (paperback) 2003009524 http://www.loc.gov/catdir/toc/ecip043/2003009524.html http://www.loc.gov/catdir/toc/ecip043/2003009524.html DLC 150206 20250312111128.0 13172627