Marketing :  concepts and cases / 
Michael J. Etzel, Bruce J. Walker, William J. Stanton, Ajay Pandit. 
 - 13th ed. 
 - New delhi :  Tata McGraw-Hill/Irwin,  2006. 
 - xxvi, 735 p :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0070600902 (paperback: alk. paper) 
<br/><br/><label>LCCN: </label>2005044581 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .S745 2007 
<br/><br/><label>Dewey Class. No.: </label>658.8