Marketing
principles and perspectives
Bearden, William O.
1945-
creator
Ingram, Thomas N.
LaForge, Raymond W.
text
bibliography
mau
Boston, Mass
McGraw-Hill/Irwin
2007
5th ed.
monographic
eng
xxxvi, 588 p. ; : ill. ; 28 cm.
William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
Includes bibliographical references and index.
n-us---
Marketing
United States
HF5415.1 .B4155 2007
658.8
9780071105859 (paperback : alk. paper)
0071105859 (alk. paper)
2005053358
DLC
150206
20250312111125.0
14065500