Austin, Erica Weintraub. <br/><br/>
Strategic public relations management :  planning and managing effective communication programs /  [manuscript] : 
Erica Weintraub Austin, Bruce E. Pinkleton. 
 - Mahwah, N.J. :  Lawrence Erlbaum Associates,  2001. 
 - xiv, 399 p. :  ill. ;  24 cm. 
 - LEA's communication series .
<br/><br/>Includes bibliographical references (p. 379-386) and index. 
<br/><br/><label>ISBN: </label>0805831606 (paperback) :  Br.400.00 0805831606 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>00034758  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--Management.
<br/><br/><label>LC Class. No.: </label>HD59  / .A97 2001 
<br/><br/><label>Dewey Class. No.: </label>659.2