a guide to theory & practice Cornelissen, Joep creator author. text bibliography cau Los Angeles SAGE c2014 2014 2014 4th edition. monographic eng

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xxi, 294 pages : illustrations ; 25 cm. Part I: Introduction -- Chapter 1: Defining Corporate Communication -- Chapter 2: Corporate Communication in Contemporary Organizations -- Part II: Conceptual Foundations -- Chapter 3: Stakeholder Management and Communication -- Chapter 4: Corporate Identity, Branding and Corporate Reputation -- Part III: Corporate Communication in Practice -- Chapter 5: Communication Strategy -- Chapter 6: Strategic Planning and Campaign Management -- Chapter 7: Research and Measurement -- Part IV: Specialist Areas in Corporate Communications -- Chapter 8: Media Relations -- Chapter 9: Employee Communication -- Chapter 10: Issues Management -- Chapter 11: Crisis Communication -- Part V: New Developments in Corporate Communication -- Chapter 12: Leadership and Change Communication -- Chapter 13: Corporate Social Responsibility (CSR) and Community Relations -- Chapter 14: Social Media and Corporate Communication. by Joep Cornelissen. Previous edition: 2011. Includes bibliographical references and index. Communication in management Business communication Business communication Communication in management Corporate Communication Unternehmen Kommunikation Communication en gestion Communication dans les organisations HD30.3 .C667 2014 658.45 9781446274958 (pbk) 1446274942 (hbk) 1446274950 (pbk) 9781446274958 (pbk) 2013950149 UKMGB 191224 20250312110729.0 17881607 eng