03071ctm a22005897i 4500 17881607 20250312110729.0 ta 191224t20142014caua b 001 0 eng d 2013950149 GBB402721 bnb 016597497 Uk 9781446274958 (pbk) 1446274942 (hbk) 1446274950 (pbk) 9781446274958 (pbk) (OCoLC)ocn868080616 UKMGB eng UKMGB rda OCLCO CDX YDXCP Z5U OCLCF MUU RRP ZWZ CHVBK DLC lccopycat HD30.3 .C667 2014 658.45 23 Cornelissen, Joep, author. Corporate communication : [manuscript] : a guide to theory & practice / by Joep Cornelissen. 4th edition. Los Angeles : : SAGE,, c2014.. Los Angeles : SAGE, [2014] ♭2014 xxi, 294 pages : illustrations ; 25 cm. text rdacontent unmediated rdamedia volume rdacarrier Previous edition: 2011. Includes bibliographical references and index. Part I: Introduction -- Chapter 1: Defining Corporate Communication -- Chapter 2: Corporate Communication in Contemporary Organizations -- Part II: Conceptual Foundations -- Chapter 3: Stakeholder Management and Communication -- Chapter 4: Corporate Identity, Branding and Corporate Reputation -- Part III: Corporate Communication in Practice -- Chapter 5: Communication Strategy -- Chapter 6: Strategic Planning and Campaign Management -- Chapter 7: Research and Measurement -- Part IV: Specialist Areas in Corporate Communications -- Chapter 8: Media Relations -- Chapter 9: Employee Communication -- Chapter 10: Issues Management -- Chapter 11: Crisis Communication -- Part V: New Developments in Corporate Communication -- Chapter 12: Leadership and Change Communication -- Chapter 13: Corporate Social Responsibility (CSR) and Community Relations -- Chapter 14: Social Media and Corporate Communication. Communication in management. Business communication. Business communication.. fast (OCoLC)fst00842419 Communication in management.. fast (OCoLC)fst00870174 Corporate Communication.. gnd (DE-588)4313131-1 Unternehmen.. gnd (DE-588)4061963-1 Kommunikation.. gnd (DE-588)4031883-7 Communication en gestion. ram Communication dans les organisations. ram 7 cbc copycat 2 ncip 20 y-gencatlg acquire 1 shelf copy Sel/ddw, 2015-12-11 BK 12 Christopher Kingston; phone: (44) 20 7324 8769; email: christopher.kingston@sagepub.co.uk; bc: colette.wilson@sagepub.co.uk 11062 11062 0 0 0 0 EGSTL EGSTL CIRC 2025-03-09 0 658.45 Cor 2014 20617 2025-06-30 00:00:00 2025-03-09 BK