Cornelissen, Joep, <br/><br/>
Corporate communication :  a guide to theory & practice /  [manuscript] : 
by Joep Cornelissen. 
 - 4th edition. 
 - Los Angeles : :  SAGE,,  c2014.. 
 - xxi, 294 pages :  illustrations ;  25 cm. 
<br/><br/> Previous edition: 2011. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part I: Introduction -- Chapter 1: Defining Corporate Communication -- Chapter 2: Corporate Communication in Contemporary Organizations -- Part II: Conceptual Foundations -- Chapter 3: Stakeholder Management and Communication -- Chapter 4: Corporate Identity, Branding and Corporate Reputation -- Part III: Corporate Communication in Practice -- Chapter 5: Communication Strategy -- Chapter 6: Strategic Planning and Campaign Management -- Chapter 7: Research and Measurement -- Part IV: Specialist Areas in Corporate Communications -- Chapter 8: Media Relations -- Chapter 9: Employee Communication -- Chapter 10: Issues Management -- Chapter 11: Crisis Communication -- Part V: New Developments in Corporate Communication -- Chapter 12: Leadership and Change Communication -- Chapter 13: Corporate Social Responsibility (CSR) and Community Relations -- Chapter 14: Social Media and Corporate Communication. 
<br/><br/><label>ISBN: </label>9781446274958 (pbk) 1446274942 (hbk) 1446274950 (pbk) 9781446274958 (pbk) 
<br/><br/><label>LCCN: </label>2013950149 
<br/><br/><label>Nat. Bib. No.: </label>GBB402721  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>016597497  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in management.<br/>Business communication.<br/>Business communication..<br/>Communication in management..<br/>Corporate Communication..<br/>Unternehmen..<br/>Kommunikation..<br/>Communication en gestion.<br/>Communication dans les organisations.
<br/><br/><label>LC Class. No.: </label>HD30.3  / .C667 2014 
<br/><br/><label>Dewey Class. No.: </label>658.45