Strategic planning for public relations / (Record no. 21035)

MARC details
000 -LEADER
fixed length control field 01870cam a2200385 a 4500
001 - CONTROL NUMBER
control field 15365549
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250703152437.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080714s2009 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008030593
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415994224 (paperback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415994225
Qualifying information pbk.
035 ## - SYSTEM CONTROL NUMBER
System control number 15365549
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HM1221
Item number .S77 2009
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2 Smi 2009
Edition information 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Smith, Ronald D.,
Dates associated with a name 1948-2020.
245 10 - TITLE STATEMENT
Title Strategic planning for public relations /
Statement of responsibility, etc. Ronald D. Smith.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York ;
-- London :
Name of publisher, distributor, etc. Routledge/Taylor and Francis Group,
Date of publication, distribution, etc. 2009.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 436 p. :
Other physical details ill. ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. [414]-421) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Phase one: formative research -- Step 1, analyzing the situation -- Step 2, analyzing the organization -- Step 3, analyzing the publics -- Phase two: strategy -- Step 4, establishing goals and objectives -- Step 5, formulating action and response strategies -- Step 6, developing the message strategy -- Phase three: tactics -- Step 7, selecting communication tactics -- Step 8, implementing the strategic plan -- Phase four: evaluative research -- Step 9, evaluating the strategic plan -- Appendices.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip0823/2008030593.html">http://www.loc.gov/catdir/toc/ecip0823/2008030593.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
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b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Ethiopian Graduate School of Theology Library Ethiopian Graduate School of Theology Library 07/03/2025 purchase Amazon (UK)   659.2 Smi 2009 10759 07/03/2025 07/03/2025 Books