Marketing : (Record no. 18572)

MARC details
000 -LEADER
fixed length control field 01221cam a2200337 a 4500
001 - CONTROL NUMBER
control field 14065500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250312111125.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150206s2007 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2005053358
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071105859 (paperback : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071105859 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
043 ## - GEOGRAPHIC AREA CODE
Geographic area code n-us---
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1
Item number .B4155 2007
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition information 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Bearden, William O.,
Dates associated with a name 1945-
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title principles and perspectives /
Statement of responsibility, etc. William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. 2007.
300 ## - PHYSICAL DESCRIPTION
Extent xxxvi, 588 p. ; :
Other physical details ill. ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Geographic subdivision United States.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ingram, Thomas N.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name LaForge, Raymond W.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
925 0# -
-- acquire
-- 1 shelf copy
-- policy default
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
955 ## - COPY-LEVEL INFORMATION (RLIN)
-- sd20 2005-08-09 to Dewey
-- sd53 2006-01-12;
-- sd96 2006-01-13 to BCCD
961 wl -
-- 12
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Ethiopian Graduate School of Theology Library Ethiopian Graduate School of Theology Library Available at Circulation Section 03/09/2025   658.8 Bea 2007 7539 06/30/2025 03/09/2025 Books