Storytelling in organizations : why storytelling is transforming 21st century organizations and management /

Storytelling in organizations : why storytelling is transforming 21st century organizations and management / John Seely Brown ... [et al]. - India : Elsevier Butterworth-Heinemann, 2007. - xiii, 192 p. ; 23 cm.

Includes bibliographical references (p. 179-181) and index.

0750678208 (Original ISBN) 8131207153 (paperback)

2004051873


Communication in management.
Communication in organizations.
Storytelling.
Corporate culture.

HD30.3 / .S765 2005

658.4/5