Essentials of strategic management : the quest for competitive advantage /

Gamble, John

Essentials of strategic management : the quest for competitive advantage / John E. Gamble, Arthur A. Thompson, Jr. - 2nd ed. - New York : McGraw-Hill Irwin, c2011. - xxxi, 557 p. : col. ill. ; 26 cm.

Includes bibliographical references and indexes.

9780078137143 (paperback : alk. paper) 0078137144 (pbk. : alk. paper)

2009041929

GBA9B2985 bnb

015426475 Uk


Strategic planning.
Business planning.
Competition.
Strategic planning--Case studies.

HD30.28 / .G353 2011

658.4/012